Zadowolenie.pl
Minimalistic and efficient experience for tech store
Zadowolenie is an established brand offering a wide selection of home appliances and electronics such as smartphones, laptops and cameras. Atomstore, a premium e-commerce platform invited me to conceptualise and design the online store.
The result is airy and easy to browse products, compare and expand predefined sets.
Client: Alsen
Years: 2022
Role: UX Design, UI Design
Platform: Atomstore
Zadowolenie recently went through the rebranding process. We carefully added the brand’s style to strengthen the connection to “the new” but not overwhelm the user with not functional elements.
Parent company, Alsen is revamping its core e-commerce channel, Zadowolenie with new branding and digital experience
The team was challenged to create a visual architecture that eases the browsing experience of the vast amount of electronics. An airy layout and minimalistic style ease in picking key product details. Browsing, filtering and compering are intuitive and efficient.
We explored multiple layouts of product cards and landing pages to maintain the balance between progressively disclosed product information and a sense of control of all possible options.
We worked on multiple layouts and interactions to deliver:
Dedicated layouts for landing pages
Interactive selection elements
Checkout experience with new features
Extended user profile pages
Discover tech products in engaging way full of micro-interactions.
Feature supporting users during their product hunt:
be notified about the products or campaigns with selected ways of notification - email or web push
land in the campaign, browse and filter items
use sale of the day
compare products
browse product variants
create a list of favourites items
browse accessories and sets
order via online or helpline
Filters and a robust side menu were introduced to help narrow down the selection of products.
The product card was built with a progressive disclosure pattern in mind to not overwhelm users.
Product card information:
Big, flashy key information pieces
Big visual
Key specification up front, rest available after the click
Variants selection
Product comparison
Accessories
Clear USP
Clear and performing checkout experience
We build a clear and understandable checkout experience. To ensure a consistent experience for all users, every piece of content needed to be fully accessible on desktop and mobile.
Shopping path features:
Engaging free delivery information
Complete set with remaining items
Select additional accessories
Buy extended warranty
Closer look at the customised components
I carefully designed all the components to be easy to use, match the brand’s identity, be technically feasible and give a pleasant treats to the user’s eye.
New experiences for other brands of Alsen group
I was invited also to design new interface for another Alsen brand, Urwis.pl
Selection of clothes, toys and games for children. We decided to reuse the existing solution for Zadowolenie and redesign it to match the new type of content. We wanted to maintain the clear form of the layout which would as well benefit the target audience of Urwis.pl
I redesigned the layout into a more cheerful and playful form, not sacrificing the usability of the solution. I also designed the gift finder, new USP blog posts and other key assets.
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